Business model

Four key value drivers for the gold standard 

ARYZTA’s business model is focused on delivering above market growth through innovation and customised premium product development for our customers. The business model also aims to deliver improved business performance through operational improvements, cost optimization and E2E process optimization. This approach leverages the continuous market share gain of bake-off within the overall bakery category because of its competitive advantages of delivering freshly baked products which drive store foot fall while minimising waste, labour and space.