INTERNATIONAL BAKERY COMPANY – FOCUSED ON LOCAL MARKET NEEDS
ARYZTA is an organization with unparalleled capabilities in the baking industry. Our delicious foods include artisan breads, pastries, cookies, donuts, muffins, buns and so much more! It all begins with the finest ingredients—along with bakers and chefs whose top priorities are great taste, consistency, and creating memorable foods for our customers.
ARYZTA is an international business dedicated local market needs that empowers local leadership teams and creates value for our customers.
This multi-local approach allows us to have very simple structure, empowers fast decision making to address our local customers’ needs. It means we become closer to our customers with shorter supply chains and accelerated innovation response times.
This improves the local management’s engagement and understanding of our clients and drives deeper customer relationships.
THE VISION AND VALUE PROPOSITION – OUR AMBITION: CUSTOMERS WILL CONTACT ARYZTA FIRST FOR IN-STORE BAKERY PRODUCTS AND SOLUTIONS
VISION
ARYZTA aims to be the preferred partner for in-store bakery goods and solutions in four Channels: Retail, Foodservice, Convenience and Quick Service Restaurants (QSR) with a focus on our core markets in Europe and APAC.
VALUE PROPOSITION
Deliver the gold standard for oven baked freshness: ARYZTA offers the perfect range of products and services for in-store bakery solutions.
SUPPORTING PROMISES (GROWTH DRIVERS)
- Excellence in Innovation / Category Know-how
- Excellence in Channel Solutions
- Excellence in Customer Development
- Excellence in Quality and Efficiency
OUR BUSINESS MODEL – FOUR REVENUE DRIVERS
ARYZTA has three channels and routes to market: Food Solutions (including foodservice, convenience and bakery); Retail; and QSR.
We have innovation and category management know-how across six key product groups, allowing us to grow revenue by customizing products locally for our key customers through innovation and also quickly managing these categories as local trends change.
We regard excellence in business development as a key revenue driver, leveraging important local customer knowledge to provide solutions for our customers to allow them to grow their share of the market.
We have a clear focus on continuously improving our supply chain and procurement as these are really critical factors in delivering excellent products every day to our customers and consumers. ARYZTA targets relentless improvement in quality and efficiency across the entire value chain to prove best in class service and product to our valued customers.
ARYZTA CATEGORY WINNERS
ARYZTA offers over 1,000 high quality products in six key winning categories covering serving the needs of restaurants, bakeries, retail and convenience businesses.
Explore Our World
ARYZTA Europe operates 22 bakeries across the region and has leading market positions in the frozen convenience bakery markets in Germany, Switzerland, France, Ireland, the UK, the Netherlands, Hungary, Poland, Denmark, Spain, Sweden, Romania and other European countries.
ARYZTA APAC operates 10 offices and well invested bakeries across 7 countries, with an extensive distribution network that span across 20 countries within the region, offering a wide selection of baked goods for all meal occasions.
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